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Hi! I’m a product and UX/UI designer with 10+ years of experience creating clear, elegant and user-friendly digital products. I’ve designed mobile applications from the ground up that went on to achieve over 30 million installs and reached an audience of more than 150 million users worldwide. My work focuses on aligning business goals with real user needs and turning ideas into working products.

Experience

Head of Product Design

LightApps

January 2025 - Present

Tallinn, Estonia

 

  • Leading the product design direction across multiple mobile and web products
  • Building and managing the design team, setting standards and review processes
  • Designing products from concept to launch, including MVP validation
  • Creating and maintaining scalable design systems and UI libraries
  • Defining UX strategy based on user research and product metrics
  • Close collaboration with product, data and engineering teams
  • Applying AI tools in design workflows to speed up ideation, prototyping and user research
  • Implementing AI-driven solutions in products to enhance personalization and user experience

Head of Product Design

Gradient App

June 2018 - December 2024

San Francisco, California

 

  • Leading the product design direction and defining UX/UI strategy
  • Building and managing the design team, setting processes and standards
  • Designing mobile apps from scratch and evolving existing products
  • Creating and maintaining scalable design systems
  • Working closely with product managers and developers throughout the lifecycle
  • Running UX research, usability reviews and A/B experiments
  • Tracking product metrics and improving conversion funnels and retention
  • Overseeing visual identity and consistency across all product touchpointsSeamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.

Product Designer

BiXBiT

January 2018 - February 2019

Minsk, Belarus

 

  • Designing user interfaces for web platforms and personal accounts
  • Creating design concepts, wireframes and interactive prototypes
  • Developing adaptive interfaces and reusable UI components
  • Preparing design layouts and specifications for developers
  • Collaborating closely with product managers and engineers throughout projects
  • Improving user experience, optimizing user flows and conversion funnels
  • Supporting and enhancing existing company products

Product Manager

ABW.BY

November 2016 - November 2017

Minsk, Belarus

 

  • Managing the development and launch of new sections and services of the portal
  • Defining tasks for designers and developers, controlling timelines and delivery quality
  • Collecting and formalizing business and user requirements
  • Planning the product roadmap and setting priorities
  • Coordinating the work of the team and communication with external partners
  • Analyzing product metrics, traffic and feature performance
  • Improving user flows and overall usability of the portal

Skills

Design Skills

• Product & UX strategy• Mobile app design• Web interface design• Prototyping & user flows• Design systems creation

Leadership & Management

• Leading design teams• Hiring and mentoring designers• Setting design processes• Cross-functional collaboration• Roadmap & prioritization management

Vitali Panasik,

Product Designer

Works

View Recent Projects

Contact Me

Vitali Panasik,

Product Designer

Works

Hi! I’m a product and UX/UI designer with 10+ years of experience creating clear, elegant and user-friendly digital products. I’ve designed mobile applications from the ground up that went on to achieve over 30 million installs and reached an audience of more than 150 million users worldwide. My work focuses on aligning business goals with real user needs and turning ideas into working products.

Experience

Head of Product Design

LightApps

Jan 2025 - Present

Tallinn, Estonia

 

  • Leading the product design direction across multiple mobile and web products
  • Building and managing the design team, setting standards and review processes
  • Designing products from concept to launch, including MVP validation
  • Creating and maintaining scalable design systems and UI libraries
  • Defining UX strategy based on user research and product metrics
  • Close collaboration with product, data and engineering teams
  • Applying AI tools in design workflows to speed up ideation, prototyping and user research
  • Implementing AI-driven solutions in products to enhance personalization and user experience

Head of Product Design

Gradient App

Jun 2018 - Dec 2024

San Francisco, California

 

  • Leading the product design direction and defining UX/UI strategy
  • Building and managing the design team, setting processes and standards
  • Designing mobile apps from scratch and evolving existing products
  • Creating and maintaining scalable design systems
  • Working closely with product managers and developers throughout the lifecycle
  • Running UX research, usability reviews and A/B experiments
  • Tracking product metrics and improving conversion funnels and retention
  • Overseeing visual identity and consistency across all product touchpointsSeamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.

Product Designer

BiXBiT

Jan 2018 - Feb 2019

Minsk, Belarus

 

  • Designing user interfaces for web platforms and personal accounts
  • Creating design concepts, wireframes and interactive prototypes
  • Developing adaptive interfaces and reusable UI components
  • Preparing design layouts and specifications for developers
  • Collaborating closely with product managers and engineers throughout projects
  • Improving user experience, optimizing user flows and conversion funnels
  • Supporting and enhancing existing company products

Product Manager

ABW.BY

Nov 2016 - Nov 2017

Minsk, Belarus

 

  • Managing the development and launch of new sections and services of the portal
  • Defining tasks for designers and developers, controlling timelines and delivery quality
  • Collecting and formalizing business and user requirements
  • Planning the product roadmap and setting priorities
  • Coordinating the work of the team and communication with external partners
  • Analyzing product metrics, traffic and feature performance
  • Improving user flows and overall usability of the portal

Skills

Design Skills

• Product & UX strategy• Mobile app design• Web interface design• Prototyping & user flows• Design systems creation

Leadership & Management

• Leading design teams• Hiring and mentoring designers• Setting design processes• Cross-functional collaboration• Roadmap & prioritization management

View Recent Projects

Contact Me

Vitali Panasik,

Product Designer

Works

Hi! I’m a product and UX/UI designer with 10+ years of experience creating clear, elegant and user-friendly digital products. I’ve designed mobile applications from the ground up that went on to achieve over 30 million installs and reached an audience of more than 150 million users worldwide. My work focuses on aligning business goals with real user needs and turning ideas into working products.

Experience

Head of Product Design

LightApps

Jan 2025 - Present

Tallinn, Estonia

 

  • Leading the product design direction across multiple mobile and web products
  • Building and managing the design team, setting standards and review processes
  • Designing products from concept to launch, including MVP validation
  • Creating and maintaining scalable design systems and UI libraries
  • Defining UX strategy based on user research and product metrics
  • Close collaboration with product, data and engineering teams
  • Applying AI tools in design workflows to speed up ideation, prototyping and user research
  • Implementing AI-driven solutions in products to enhance personalization and user experience

Head of Product Design

Gradient App

Jun 2018 - Dec 2024

San Francisco, California

 

  • Leading the product design direction and defining UX/UI strategy
  • Building and managing the design team, setting processes and standards
  • Designing mobile apps from scratch and evolving existing products
  • Creating and maintaining scalable design systems
  • Working closely with product managers and developers throughout the lifecycle
  • Running UX research, usability reviews and A/B experiments
  • Tracking product metrics and improving conversion funnels and retention
  • Overseeing visual identity and consistency across all product touchpointsSeamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.

Product Designer

BiXBiT

Jan 2018 - Feb 2019

Minsk, Belarus

 

  • Designing user interfaces for web platforms and personal accounts
  • Creating design concepts, wireframes and interactive prototypes
  • Developing adaptive interfaces and reusable UI components
  • Preparing design layouts and specifications for developers
  • Collaborating closely with product managers and engineers throughout projects
  • Improving user experience, optimizing user flows and conversion funnels
  • Supporting and enhancing existing company products

Product Manager

ABW.BY

Nov 2016 - Nov 2017

Minsk, Belarus

 

  • Managing the development and launch of new sections and services of the portal
  • Defining tasks for designers and developers, controlling timelines and delivery quality
  • Collecting and formalizing business and user requirements
  • Planning the product roadmap and setting priorities
  • Coordinating the work of the team and communication with external partners
  • Analyzing product metrics, traffic and feature performance
  • Improving user flows and overall usability of the portal

Skills

Design Skills

• Product & UX strategy• Mobile app design• Web interface design• Prototyping & user flows• Design systems creation

Leadership & Management

• Leading design teams• Hiring and mentoring designers• Setting design processes• Cross-functional collaboration• Roadmap & prioritization management